Future Now's Publications

Which Sells Best: A Quick Start Guide to Testing for Retailers (eBook)

By Bryan Eisenberg & Anthony Garcia
$19.95 (45 page PDF) to download.

Landing page optimization for retailers is no longer a buzzword it is a requirement.

The rising cost of online traffic means marketers are paying more for less return on their ad dollars. To keep up, online retailers must roll up their sleeves and dive into landing page optimization. Optimizing your landing pages using established testing methods is a proven means of increasing your conversion rates and realizing improved ROI.

This is the pre-cursor to the more complete Always Be Testing: The Complete Guide to Google Website Optimizer available at all major bookstores.

The 7 Biggest Mistakes in Marketing to Women Online

By Holly Buchanan
$9.95 (32 page PDF) to download.

Do men and women shop the same way online? Recent studies suggest the answer is “no.” Are you creating the best possible online shopping experience for your female customers? Are you making mistakes that are hurting your sales?

Women now spend more money online than men. Smart marketers are learning how to tap into that spending power. But even smart marketers are making mistakes in their product presentation, copy, design, and by stereotyping their female customers.

In The 7 Biggest Mistakes in Marketing to Women Online we’ll look at the top mistakes and how to fix them. Learn how to increase conversion on your website and create loyal female customers.

Contact Me or Submit?: A Quick Start Guide to Testing for Lead Generation (eBook)

By Bryan Eisenberg & Anthony Garcia
$19.95 (52 page PDF) to download.

Landing page optimization for lead-generation is no longer a buzzword it is a requirement.

The rising cost of online traffic means businesses are paying more for less return on their marketing dollars. To keep up, businesses must roll up their sleeves and dive into landing page optimization. Optimizing your landing pages using established testing methods is a proven means of increasing your conversion rates and realizing improved ROI.

One of the questions we are most often asked is "I want to test, but where do I get started?" In this 52 page PDF we give you the answer. The authors don't simply explain the mechanics of testing; Contact Me or Submit introduces a proven model that has rewarded many of our clients with impressive increases in conversion. You'll get tips specific to the challenges faced by lead-gen site. You'll avoid common mistakes and accelerate your path to testing success by following the practical steps outlined in this short yet comprehensive guide.

This is the pre-cursor to the more complete Always Be Testing: The Complete Guide to Google Website Optimizer available at all major bookstores.

Save The Sale: A Quick Start Guide on Shopping Carts (eBook)

By Bryan Eisenberg & Jeffrey Eisenberg with Lisa T. Davis
(32 Page PDF) to download

Optimizing your shopping cart is the smartest place to begin maximizing your ROI. This guide will provide you practical steps to improve your shopping cart.

This guide tackles the problem of shopping cart abandonment head on. Up front, you get twenty time-tested tactics for decreasing your shopping cart abandonment rates so you can “save the sale.” These tactics will also give you starting points for testing and optimizing your checkout process.

Persuasive Online Copywriting - Updated PDF version (eBook)

Writing for the web. Web word wizardry. Web writing that works.
What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results. This is the 2007 updated PDF version. The original paperback version is out of print.

Our Books - Available At Bookstores Everywhere

Waiting For Your Cat to Bark?:
Persuading Customers When They Ignore Marketing

A #1 Best Selling Wall Street Journal, New York Times, USA Today, BusinessWeek and Amazon Best seller.

Download a few sample chapters (1.2 meg PDF) to preview.

Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, Waiting for Your Cat to Bark examines how emerging media have undermined the effectiveness of prevailing mass marketing models and created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. The authors don’t simply explain the shift in paradigm; Waiting for Your Cat to Bark introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.

Readers will learn:

Why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience who make pin-point relevance mandatory.
How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandising, and customer relations.
How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs.
How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system

You may order your books from Barnes & Noble.com/bark (special bulk pricing available), Amazon or Booksamillion.

Call To Action: Secret Formulas To Improve Online Results

Call to Action is a New York Times, USA Today and Wall Street Journal best selling book. Do you have the desire and commitment to get phenomenal results from your online efforts? Call to Action will show you how to map the entire online customer experience. It’s a step by step guide that examines planning, structure, momentum, communication, value and accountability. Learn how to define who your customers are (there is no such thing an average user), what they want, how to communicate with them, and how to create persuasive momentum so they take the actions you want them to. Plus learn the essential metrics to accurately measure that performance for maximum results Learn the proven methods for meeting customers goals and your goals. If you’re ready and willing to increase results exponentially, this book is your Call to Action.

I am completely impressed with the book "Call to Action" and it has markedly improved our business. After reading it I purchased six copies and made it mandatory reading for our marketing department in the US. We started making changes to the site based on the information provided in the book. In just *two* weeks we had increased our conversions by 33%. While that number is good we believe that we will far surpass it as we make more and more changes. The bottom line - we have about one million customers showing up at our site per month so the additional conversion is truly impactful even now - "Call to Action" X 7 copies = 33% increased conversion rate = the BEST roi we're ever going to see.

- Mark Seremet CEO,Spreadshirt.com